Without clients, you don’t have much of a business. Marketing is, to a degree, both strategic and tactical. You will learn to identity your best possible clients, understand who they are and what they want and why they make the choices they do, as well as better brand yourself by thinking through your unique value proposition as well as other nuances that identify and create differentiation.
After setting the foundation, you will explore and choose specific ways (channels) to reach your prospective customers and you will create a marketing plan that will serve you throughout the year. Having a clear marketing plan and committing to it will ensure that you don’t succumb to the typical mistake that leads to the usual feast or famine mentality in many practices.