For this center, both business development and sales come into play. Ultimately business development refers to sales or lead conversion, identifying a clear path to convert a prospective customer into a client. But most architects don’t consider themselves salespeople. For this reason, many professional and consulting firms consider this activity as business development since it’s all about developing new business through building relationships.
However you conceptualize this center, both the lesson content and your mentor will help you work out an orchestrated path to convert prospects into customers, maintain relationships with prospects in your network and in build long term relationships with the right clients. We will also help you grow your business through referrals and amplifying your client relationships in every way imaginable.