3 key roles required to succeed in business

Every business requires three roles to be played to reach success:

the entrepreneur, the manager and the technician.


The Entrepreneur

-       Has the overall vision of all aspects of the company: the clients, the team, the    revenue, the expenses and all other fundamentals of the business.

-       States their vision in a compelling manner to their team, who buy into the story and invest loyalty.

-       Their unique offering is attractive to clients who partake of the company’s products and services.

-       They monitor business operations and makes tweaks, keeping the company on track adjusting to changes in the business environment.

-       He enjoys seeing their vision realized.


The Manager

-       Sees that the entrepreneur’s vision is brought to fruition.

-       Puts controls and systems in place to facilitate execution of the work effectively and                        efficiently.

-       Assembles a loyal team, that understands and believes in the vision.

-       Parcels out the work to meet the production goals required for solvency.

-       Enjoys seeing a smooth operating team.


The Technician

-                    Completes believes in the vision and the work required to realize the vision.

-                    Continually looks for ways to complete tasks in a better manner.

-                    Looks for challenges of solving detailed problems connected with their work.

-                    Enjoys leaving work each day being able to see the work they have completed that day. 


Each role player is different mindset.  In a small business these roles often overlap.  Being accountable for more than one role takes a great deal of discipline.  An individual wearing more than on hat needs to frequently ask “which role am I working on now?  How will this further the company?”

Most small companies are founded by technicians who have often achieved great success in their work (as technicians) for their former employers.  But, when they go into business for themselves they find little real success.




They may be exemplary technicians, however they never acknowledged nor mastered the roles of the entrepreneur or manager, and this gap results in a high failure rate for small companies.

Some of these companies don’t outright fail, but they struggle along year after year never reaching their potential, far from achieving the dreams on which they were founded.

Those technicians who succeed do so by acknowledging their weaknesses as manager and entrepreneur, and take rectifying action to compensate for this.  Acknowledging your weakness is the first and most important step toward ultimate success.


The next step is to take action.


There are many programs available to help those looking to build strength and overcome shortcomings.  And, it’s well worth it!  Those who have made this breakthrough and become true business people, (embodying the entrepreneur, manager and technician) often go on to become leaders in the business community

Although company owners must acknowledge the three different roles in a business, entrepreneur, manager and technician, they do not need not be an expert in all three:  just enough to know how crucial they are and shape the company structure to include them.


How can you make this happen in your own business?  How can you chart a new course?


As an experienced businessman, my recommendation is to find a coach/mentor to help you reach your goal of a company integrates these three roles.  What will the mentor/coach do for you?


1.      They will develop a learning program that is right for your company.

2.      They will help weave the learning into the culture of your company.

3.     They will maximize the impact the new methods of running your company.

4.     They will see your company objectively and advise you with their experience and a fresh set of   eyes.


Why invest money in a mentor?  Just consider all the opportunities and money you will miss by running a mismanaged business, one without clear vision.  Your acquired skills as technician will, for the most part, go to waste if you don’t find a mentor to develop your business skills, no matter how talented of an architect your are.


Acknowledge your limitations and take action to surpass them achieve the success that is rightfully yours.   Today is your first step toward realizing the dream you had when you founded your business.


Contact Architecture + Business and arrange YOUR BUSINESS REVIEW.   This review will assess the status of your current business and outline a program suited to you.


Phone: 780 490 8831

Email: norbert@architectureplusbusiness.com

Website: architectureplusbusiness.com

Twitter: @archplusbis

Blog: Architecture+Business Blog

Author:  The E-Myth Architect   

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